Email Campaign Management solution
Email campaigns are about advertising your goods and services to
a range of prospective customers via email.
That’s SPAM I hear you say! Well not quite. Spam is generally classified
as unsolicited emails received in your inbox, sent by companies and/
or individuals who have obtained your email address without your consent.
The form of email advertising offered here is based on permissioned
emailing. In this case, you probably have your own email address list
comprising people who have given you their email address either via
a business card, an email they’ve sent you or by other means.
Alternatively, you can buy a list of permissioned addresses from us
that is from a database of businesses who have agreed to accept marketing
emails from other individuals or companies. Another benefit to such
a bonafide group of people is that they will be given the option to
opt out of receiving further emails from you if they so wish by clicking
a link in the email they receive.
Then clickety click, everyone’s happy!
The Aim of an Email Marketing Campaign
- To promote awareness of your products or services to new and existing customers, hence increasing potential sales.
- Directly targets your niche market, saving you time and money
- Saves on costs associated with traditional forms of marketing such as paper based advertising and mail shots.
- By using an email template, you can drive traffic directly to your website, hence creating a 24/7 ‘open for business’ look and feel, and will help to improve your business image.
- Could help to target enquiries by email rather than telephone, allowing you the flexibility to prioritise your workload.
- The report helps you to determine the outcome of your campaign and to highlight areas of your business process that may need attention.
How it works:
Firstly, we need to understand what it is you want to do;
- Who is your target audience,
- What you are selling,
- How you sell your goods/ services,
- How many emails you wish to send,
- Likely duration of your campaign, and future cycle of further campaigns.
- Then, you send us the content you wish to form the campaign, or we can help you develop your ideas into suitable content.
- Next, we take your email address list and upload it onto the server
- Your campaign is then sent out and the server system listens out and records what happens to all those emails.
- After an agreed period of time, we call on the system for the email stats, and produce your monthly campaign summary report.
And that’s essentially it.
What the report consists of?
Your customised report will consist of a summary of the campaign, the stats report, and a ‘FAQ’ style breakdown of what it all means.
